Apple, Nike, Adidas - they all have fantastic brand stories. We connect with these stories and the brands suddenly seem more real, honest and true.
I'm on the California coast at the moment and stopped in at a great little beach shack cafe in Malibu. On the menu was a little background story from the family who own the restaurant. This insight into their history painted the cafe in a whole new light for me (and made the food taste even better! Ok, maybe not).
Great brands have great stories, does yours?