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Monday
May282012

The Man Who Walked Around the World

This advertisement for Johnny Walker whiskey has been around for a number of years but I have only just seen it and I think it's brilliant.

Scottish actor Robert "Trainspotting" Carlisle unravels the Johnny Walker history in a single 5 minute monologue that is supported along the way by props and the stunning surrounds.

There's something to be said for a single shot edit. Sometimes they can be a powerful tool to hold a firm grip an audiences attention. This ad would be no where near as engaging if it cut to B-roll and back to Carlisle's delivery.

He reportedly nailed the delivery on the 40th take...that's a lot of walking.

 

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